Brand assets
The mark, the wordmark, and the one accent colour. Use them as they are — never stretched, recoloured, outlined or shadowed.
Logos
The W1 monogram and the WEEK ONE AI wordmark, light and dark.
The palette
Cobalt #4D7EF7 is the only accent. Ground #060709, surfaces #0C0E12, ice text #F2F4F8.